animate!

Peter Dougherty has quit as creative director of MTV Networks Europe.

Peter worked at the channel for 20 years, the longest-serving staff member ever. During that time he developed the channel’s vibrant profile with imaginative commissioning from a great number of animation artists, for idents and stings and through regular short-film competitions. The MTV logo suffered ongoing graphic abuse that was bold, witty, pioneering and ultimately legendary.

animate!-makers who contributed included Stuart Hilton and Run Wrake. Run went on to play a key creative role in the launch-branding of MTV2.

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